TWO JOB FIT MEASURES DISTINGUISH “TOP” AND
“BOTTOM” IN CREDIT UNION TELLERS
BY JOHN HAUBER OF PERFORMANCE RESOURCES
A medium-sized credit union has been
using a variety of assessment tools for the past two
years, seeking to reduce turnover and provide improved
selection and coaching in virtually all of its
positions.Continued growth and natural attrition
among tellers (many have moved up to new positions in
the organization) now provides an opportunity to hire
new employees to fill teller positions. So management
requested a new look at the characteristics which
differentiate between truly “Top Performers” and others
who do their jobs adequately, but do not excel.
A differential study was undertaken, with the first
task being identification of a group of existing “Top
Performers” and a group of “Bottom Performers.”
Performance rankings were first obtained with a set of
available internal metrics. The groupings were then
validated with managers’ forced-choice rankings,
insuring members of both groups were appropriately
sorted by “hard data” and also consensus choices for
appropriate grouping according to managers’ perceptions
of performance.
Three assessment tools were then administered to all
members of both groups: The Profile XT™, a comprehensive
job fit measure; the Customer Service Perspective™, a
job fit measure designed to assess characteristics
important in customer service; and the Profile Sales
Indicator™, a job fit measure designed to assess
characteristics important in sales jobs. For each
assessment, a match pattern was created for each of the
two groups and the patterns were then mapped on a single
graph, shown below. Pattern areas exclusive to Top
Performers are shown in green, those exclusive to Bottom
Performers are mapped in scarlet and the areas where the
patterns overlapped are shaded yellow. The red arrows
indicate characteristics clearly separating the two
groups.
Note: No graph is presented for the Customer Service
Perspective™ as the measure showed very little
difference between the characteristics of the two
groups. Management suggested this lack of separation
might be evidence of the very compressed range of
customer service characteristics to which applicants are
recruited and selected in this highly service-oriented
industry and organization. The sales characteristics and
more general characteristics of applicants are not as
uniformly selected in recruiting and hiring.
In distilling the characteristics of top performing
tellers, the assessments lead us to the following:
Top Performers tend to be:
- Higher Energy
- More Assertive
- More Manageable
- More Optimistic
- More Decisive
- More Objective
- More Competitive
- More Persistent
- More Driven to Sell
In addition, Top Performers’ primary occupational
interests are in the areas of People Service,
Enterprising and Creative occupations. Bottom Performers
share the interest in People Service, but are more
interested in Technical and Financial/Admin occupations.
With this information in hand and a well-developed
“Top Performer” success pattern on two assessments, the
credit union has embarked on recruiting and hiring for
their open teller positions with a clear goal in mind:
add “Top Performers” to their teller ranks and continue
to build their competitive “slight edge!”
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